Lighting for retail space. Lighting of a bakery store. High-quality lighting attracts buyers

LED trade lights

Fortunately, the time of a terrible shortage has gone, today store shelves are literally bursting with an amazing variety of goods. Now going to the store is a kind of ritual that gives pleasure to many, now you can safely walk and choose what you need, choose the best and highest quality. It is quite natural that more buyers go to places where all the conditions for buying are created and the right lighting plays an important role here. So it turns out that the number of buyers depends on the quality of the retail lighting. It is important to choose the right lighting itself, the places where the lamps will be installed. It is best to combine several types of fixtures to cover the entire area of ​​the store and all the products that the store sells.

Areas of application of commercial lighting devices

Commercial lighting is widely used for lighting:

• boutiques and shops;

• Shelves, racks and display cases;

• Catering establishments;

• Shopping and entertainment complexes;

• Exhibition halls;

• Utility and storage facilities;

• Some goods.

Luminaires for commercial premises, which have a directional light flow, are of great importance. With accent lighting, you can present products in a favorable light and thus attract the attention of visitors. In addition, in the process of organizing retail lighting for stores, it is necessary to take into account the type and color temperature of LED lamps.

Retail space lighting should look harmoniously with general interior object. Customers are unlikely to be delighted with a home appliance store that uses less-than-efficient retro-style decorative wall sconces as light sources. To create the maximum comfortable environment luminaires must be optimally suitable design... For example, recessed devices will look great in false ceilings, and in the case of an upmarket boutique the best option there will be decorative models of the original form.

Recently, lighting in shopping centers has become very popular due to the high reliability, economic efficiency and safety of LED equipment. Among the key advantages of our products, it should be noted:

• Long service life. This type of lighting can be used for over fifty thousand hours. At the same time, the devices retain the brightness of the illumination unchanged, do not need maintenance and repair.

• ​Trading floor lighting helps to save seventy percent of energy, in contrast to classic light sources. In addition, the operation of LED luminaires reduces the load on electrical networks and allows you to free up additional capacity at the enterprise.

• Different level of IP protection (from 20 to 66).

Online store site offers to buy LED trade lights online, without tedious shopping. Delivery is carried out to any region of Russia.

In any area of ​​human activity, lighting plays an important role, especially if this area is related to trade and sales. Properly designed retail lighting is one of the key points in selling any type of product.

Regardless of whether it is a trading platform or a shop window, the lighting of such premises should be thoughtful and of high quality. How to do everything smartly, increase sales and store income with the help of lighting, our today's article will tell.

Things to consider when organizing

The lighting of a sales area or shop with display windows plays a key role in attracting customers, as well as in a bright and colorful presentation of goods. To achieve the maximum lighting effect, lighting systems for shops and trading floors are thought out at the project stage.

Note! Ideally, the design of the lighting system should initially be thought out on paper for all rooms. This will help in the future to avoid a bunch of problems with fixtures and other nuances of lighting systems.

To create high-quality lighting of retail space, shop windows and stores, it is necessary to take into account the following nuances at the planning stage:

• the purpose of the premises of the trading floor, site or store. This means that the lighting should initially be focused on a specific product;

Note! The lighting of a clothing, footwear or grocery store is organized in different ways, due to the specifics of the goods being sold.

Showcase lighting

• the comfort of lighting for visitors and store employees. Here it is necessary to take into account the norms specified in the special documentation. These norms allow you to create the most optimal level of illumination, which will be pleasing to the eyes and not cause rapid fatigue;
• arrangement of shop windows and other structures inside stores. This is necessary in order to create high-quality volumetric lighting of the entire room and its individual sections;
• types of lighting fixtures. Depending on what type lighting fixture will be used, depends on its installation method, as well as the type of ceiling decoration. Today, built-in types of lamps (led lamps and spotlights) are increasingly used for the ceiling. Such equipment needs to be installed only in a certain way, which must be indicated in the project;
• types of light sources. Today, a wide variety of light bulbs can be used as light sources: LED or LED, halogen and fluorescent, as well as incandescent lamps.

Note! Regardless of what type of source (LED, they are also led, fluorescent, halogen, etc.) was chosen for the lighting of commercial premises, the norms for them remain. Only each type of light bulb (LED, halogen, fluorescent, etc.) has its own conversion factor, since the norms in the regulatory documents are indicated in relation to incandescent lamps.

As you can see, already at the stage of the project, you need to take care of a lot and calculate so as not to get into a mess. After all, when the construction and decoration are completed, the lighting system of the premises cannot be overhauled, with the exception of some details.

Why do you need high-quality backlighting?

Properly organized lighting of shops and sales areas is very important in the field of trade. With the help of high-quality backlighting, several tasks are solved at once:

• high-quality lighting of all parts of the store is created for visitors, not only showcases, but also fitting rooms or other premises;

Shop lighting

• the ability to present the product to customers in a more favorable light (both literally and figuratively);

Note! This aspect is especially important in jewelry stores, where, with the help of well-organized lighting, you can make showcases sparkle with unique colors.

• the right lighting is one of the means to attract potential buyers (with a bright sign and a colorful showcase);
• the risks of theft are minimized;
• the workflow of employees of a store or a sales floor is optimized;
• an optimal light flux is created, which will be comfortable for both the staff of the hall and its visitors to work and be in.

Note! Poor lighting can, on the contrary, scare customers away and reduce sales.

A bright and spacious room, a well-lit showcase and high-quality designer finishes will help bring the store to the TOP, making it the most visited. Moreover, regardless of the type of products sold in it. Although the product, of course, will play a decisive role in successful trading. Lighting in this situation acts only as a beautiful wrapper, attracting customers.
It should be remembered that you need to pay attention to the quality of the equipment used and the types of light sources (fluorescent, halogen or LED).

Basic rules for the formation of a trading type of lighting

Ideal retail lighting starts with defining its look:

• general or volumetric lighting;

General store lighting

• accent lighting;
• decorative.

At the same time, the type of commercial lighting depends on the type of premises (trading floors, shops, etc.).
The most important retail areas are:

• showcases;
• seller's counter;
• fitting rooms (if any);
• stands.

At the same time, it must be remembered that the trading floors themselves and even the utility rooms also need high-quality lighting. It has its own standards, they are developed for all types of commercial premises.
Now let's consider the features of the organization of each type of lighting.
General lighting. It has a purely practical purpose. General lighting should provide good visibility throughout the room while maintaining the overall lighting design.
Accent lighting. It is a specific form of lighting that is used only in commercial premises and shops.

Accent lighting

The meaning of this type of lighting lies in the direction of the luminous flux to a certain area (for example, a showcase), which allows it to be qualitatively distinguished against the background of the surrounding space. Special types of luminaires are used here:

• searchlights;
• Spotlights;
• hinged lamps;
• bus lamps.

Such models of equipment will allow you to effectively adjust the luminous flux to any required area of ​​the retail space and then comfortably change it depending on the store environment. In this case, you can use various types of backlighting (LED products (LED bulbs and strips), fluorescent or halogen bulbs).

Note! Accent lighting allows you to draw the attention of buyers to a specific product (new product, auction offer, etc.).

At the same time, it can be organized both along the perimeter and in certain areas of the premises.
Decorative lighting. In this situation, it is needed to highlight the name of the store, as well as the most successful design elements against the general background.

Shop decorative lighting

With this lighting, you can attract the attention of customers who have not yet entered the store, but are passing by. Such illumination is often organized by LED products (single-color or multi-color led strip). Sometimes the led can be replaced with a similar type of neon.
Commercial lamps, depending on the purpose of the illumination, can be radically different from each other. In this case, it is allowed to use different light sources (LED, fluorescent, halogen, etc.).
In general, the lighting of the premises should create a positive mood among the visitors. Remember that light should not be intrusive or annoying.

What do the documents say about the organization of the trade type of backlight

When organizing lighting in any room, not just a store, you need to take into account the appropriate lighting standards. Moreover, the norms should be observed for any bulbs (led products, halogen, fluorescent, etc.).
All norms that relate to the organization of lighting in rooms are given in SNiP ( sanitary standards and rules).

SNiP norms for trading floors

The norms that should be used when organizing lighting for commercial premises are indicated in SNiP 23-05-95. This section contains not only norms, but also requirements.

Note! SNiP contains norms for incandescent lamps. Using other types of light sources (fluorescent, LED, including any LED products, halogen, etc.), the norms must be recalculated. For these purposes, you can use the following ratio table:

Luminous flux of different bulbs

At the same time, it should be remembered that in SNiP the norms are given in minimum indicators. Therefore, their slight increase is allowed. The best is limited by the common sense of the store owner.
If the norms specified in SNiP for different types of light sources (LED, halogen, etc.) are not observed, then this may entail disappointing consequences:

• the store premises will be too dark for visitors and the work of service personnel;
• lamps (fluorescent, LED, etc.) will give insufficient or, conversely, excessive lighting, which will harm the human visual system;
• increase the risk of injury to people when they move around the shopping area.

SNiP will allow you to correctly choose the optimal level of light and correlate it with the existing requirements in the regulatory documentation.

An important parameter is the color rendering index

LED store lighting

One of the important nuances of organizing lighting in sales areas or shops is the correct selection of the light source. Today, for these purposes, they use, as already briefly mentioned above, different models bulbs:

• light-emitting diode (led). Such products are the most popular today. This is due to the fact that it allows you to consume a minimum of electricity with excellent luminous flux characteristics. Therefore, led lamps are most often used today to illuminate all types of commercial premises;

• halogen. Such bulbs also give a fairly good luminous flux, but at the same time they heat up, which somewhat increases the risk of a fire hazard. Therefore, when using such light sources, fire safety rules must be observed;

Halogen lighting for showcases

• luminescent. They rank second in popularity after LED products. Fluorescent bulbs are only slightly inferior to LED products.

Shop fluorescent lighting

Each lamp model has such a characteristic as a color temperature index. It reflects how much the light source is able to reproduce the natural colors of the object it illuminates.
Note! The minimum CRI value is 45%. In this situation, it is assumed that 55% of the color will be distorted.
Therefore, when choosing light bulbs for commercial premises, the color rendering index should be 90% or higher.

The choice of lighting fixtures for sales areas

When choosing lamps to create a high-quality lighting system in a store or trading platform, you need to be guided by the following basic criteria:

• type of lighting (general, accentuating, decorative);
• type of light source (fluorescent, LED or halogen bulbs);

Color rendering index

• color rendering index of bulbs;
• the purchased equipment has a certificate;
• lifetime. Lighting devices should have as long a service life as possible, which will allow you to pay less attention to replacing lamps and light sources;
• the degree of moisture resistance of the lamps. As a rule, lamps with a low class of moisture resistance (20IP) are used for shops;
• economy in terms of electricity consumption. Therefore, today LED light sources are increasingly used.

Considering the above selection parameters, you can quickly select good lighting devices and light sources for any retail space, creating a full-fledged lighting system from them.

Conclusion

As you can see, the organization of high-quality lighting in retail premises of any plan requires a careful approach even at the stage of project development. In addition, you need to take into account the specifics of the products being sold in order to best present them to potential buyers with the help of illumination. Correctly selected lighting, as well as its organization, will help to significantly increase the level of sales and attract many more visitors.

Correct lighting in the corridor, compliance with standards Features of installing 12 volt lighting in the house: is such savings needed

Quality retail lighting is an essential component of commercial spaces. With the help of comfortable soft light, you can create a favorable emotional mood of buyers, indirectly influencing the growth of profits. Smart lighting accents create an optimal atmosphere and show the offered goods in a favorable light.

For lighting sales areas, the best solution will be LED lamps, which have a large number of advantages, the main of which are minimal electricity consumption and high-quality illumination of a large area.

A variety of models of LED-devices with different power and shades of color will create a softer, even light in the common room and direct the light flux to the desired showcase or product in order to draw the attention of customers.

In the online store "VSEDIODY" there is a wide range of commercial lighting for stores, which can be bought at competitive prices in Moscow.

Why is it worth using LED devices in sales areas

Parameters of technical characteristics led lighting many times higher than the indicators of other lighting analogs. The most significant advantages include:

• Duration of work. LED lamps work up to 10 years without interruption.
• Environmental friendliness. LEDs are free of mercury vapor and other toxic components.
• Security. LED devices are distinguished by electrical and fire safety.
• Safety of goods. The absence of unsafe ultraviolet and infrared rays in LEDs will keep the goods in their original form.
• Strength. The luminaires are equipped with a sealed housing that prevents the ingress of dust, moisture, insects and other things.
• Aesthetics. LED luminaires are compact in size, light in weight and aesthetically pleasing.

Our company provides an opportunity to buy lighting for shopping centers in Moscow at a reasonable price.

Types and areas of application of commercial LED equipment

Commercial LED luminaires are popular in the lighting industry for a variety of facilities, including:

• shopping and entertainment centers;
• supermarkets and boutiques;
• showcases and shelves;
• specific product groups;
• warehouse and utility rooms.

In the catalog you will find options for different power, color rendering, direction of light flux and type of fasteners.

To choose the right lighting fixtures, you should be guided by the details of a particular room: dimensions, height and type of ceiling structure, the specifics of the products sold, etc.

The company "VSESVEDODIODY" produces reliable LED equipment, taking care of the quality of products. Choose the right model, and we will deliver the goods to Moscow or another city of Russia in a short time.

As is known from the school course in biology, the motor reaction in response to a light stimulus is already manifested in the most primitive unicellular organisms. In particular, something as simple as euglena always floats to where the lighting conditions are better. Of course, the buyer is a more highly organized being. And yet, out of two similar stores, he will choose the one in which is lighter.

High-quality lighting attracts buyers

This selectivity is not accidental and is closely related to human physiology. Most people are eagerly awaiting the arrival of spring, and not only because of the rise in average daily temperatures. For our body, first of all, it is important to increase the duration of daylight hours, due to which our mood improves, strength increases, and efficiency increases. Flaw sunlight in the autumn-winter period, it can have a negative impact on the well-being and mood of people living in temperate and northern latitudes. Some individuals are even prone to developing so-called "seasonal depression", the symptoms of which disappear with the onset of spring. By the way, doctors offer these patients treatment with light therapy.

Some researchers believe that the whole thing is in the hormone melatonin, which increases sleepiness, eliminates anxiety and lowers the overall tone, which is necessary for proper sleep. Therefore, the production of this hormone is carried out only in the dark. We all know how difficult it is to wake up in the morning if it is dark or cloudy outside, and how easy it is if the sun is shining brightly outside the window. When there is enough light, the hormone is not synthesized, and the person feels cheerful. Thus, we can conclude that light objectively affects the physical and emotional state of a person. Experts in the field of shop building have long understood that high-quality lighting of sales areas is the key to success and one of the most effective instruments that allow you to influence the mood of the buyer. Comfortable lighting evokes positive emotions, increases the client's stay in the sales area and, as a result, increases sales.

Permissible level of lighting in the sales area

Many store floors have an average illumination of 1000-1500 Lx (this parameter is measured at a distance of 0.7-1 m from the floor), although the light intensity values ​​can vary more widely depending on the project, environmental conditions and customer requirements. For example, in a detached store, the overall illumination may not be very high (for example, 700-800 Lx), but customers will feel quite comfortable at the same time. But in mall such a store will lose out to its neighbors, since the tenants' requirements for illumination, as a rule, are much higher (1000-2000 Lx). Some retail chains, based on their own store design concept and regardless of the location of the objects, make the lighting of the retail space very bright - up to 2500-3000 Lx and more.

You can achieve the required level of illumination in various ways. The simplest option is uniform overall light. More brightly in this case, as a rule, only the settlement and cash zone is illuminated. This approach is typical for food chains and large-format stores that occupy large areas (for example, hypermarkets), for which electricity costs come to the fore.

A more interesting solution is to combine general and accent lighting, when part of the luminaires creates a uniform light background, against which, with the help of local illumination, certain functional areas trading floor. Multilevel lighting is typical primarily for non-food stores. As a rule, wall and island equipment, the cash register and, of course, showcases and fitting rooms are additionally illuminated.

The intensification of competition is forcing store owners to come up with new ways to fight for their customers. Therefore, the demand for non-standard solutions is increasing every year, and outlets are increasingly attracting customers not so much with bright light as with an interesting lighting concept. According to experts, if several years ago it was necessary to prove the need for accent light, today most customers understand this, thanks to which the dialogue with the client turns out to be more constructive, and in the process of discussion, he is only faced with the task of choosing a specific solution from several proposed options. The main advantage of accent lighting is that it provides more opportunities for both the designer and the customer and allows you to create a unique and memorable interior due to its individuality.

An important detail

Competent work of a lighting specialist makes it possible to control the attention of the buyer: thanks to light contrasts, the client visually highlights the highlighted areas. This is important, for example, for clothing stores - when it is necessary to draw the attention of visitors to a new collection. The emphasis can be made not only on the product. With its help, more global problems of organizing the movement of customer flows are solved: with light, you can highlight areas that are often left without the attention of visitors. Such accents, placed in a certain way, will create a route along which the buyer will go around the entire trading floor and get acquainted with the entire assortment of the store. In addition, an interesting lighting solution can be used to designate transitions from one hall to another and stairs, if the store has more than one floor.

To attract the attention of the buyer, a lighting designer can operate not only with the brightness of the light, but also with other means, for example, light of different spectral composition, various lighting effects, etc. An example of a non-standard solution is lighting a wall with sports shoes at an Adidas store. It is not so easy to evenly illuminate a large vertical plane, so it was decided to use modular light panels. Inside them are fluorescent lamps, which give light of different spectral composition. The control system allows you to dynamically vary the brightness of the light panels and simultaneously change the color of their glow due to the additive mixing of radiation from independently controlled red, green and blue lamps. Recessed spotlights or spotlights can be used for accent lighting produced with directional light.

Directional luminaires

For accent lighting created using directional light, built-in lamps or spotlights can be used (mounted on any surface - ceiling, floor, wall; or on a busbar). The choice of installation type depends on the conditions. So, if the room has high ceilings, it makes no sense to use built-in light - it will be ineffective. Another example is concrete ceilings, into which nothing can be embedded. In this case, a track system is mounted, which consists of busbars (aluminum profiles of different lengths) connected by connectors.

There is a wide variety of connecting elements (including flexible adapters), thanks to which this design can follow the contour of any room. Therefore, the track system is very flexible and mobile - it allows you to easily move the lamps and is indispensable for shops with frequent changes of exposition. In some stores, for example, furniture showrooms, they often make a grid from busbars, which makes it possible to hang a floodlight anywhere in the sales area. Another advantage of the track system is that it simplifies the power supply - there is no need to supply current to each luminaire. The diameter of the light spot can vary within a certain range. High-quality optics provide a uniform light spot. Its size depends on the angle, which is adjusted by the reflector. It all depends on the task. If you need to illuminate a row of clothes or shelves with shoes, a wide angle (max 60˚) is used, which allows you to cover a large area, and if you need to highlight, for example, one pair of shoes, a narrow-beam lamp that will give a point light.

The following types of lamps are used to illuminate sales areas: halogen, metal halide and fluorescent. So far, manufacturers have not created a universal light source, so 80% of stores use fluorescent lamps as general uniform lighting, and halogen and metal halide lamps for accent lighting. It should be noted that when the metal halide light source is turned on, it needs 2-3 minutes to enter the operating mode. Fluorescent and halogen lamps light up immediately. Therefore, the combined use of several types of lamps, including, prevents the onset of sudden darkness due to voltage surges (which is quite possible if only metal halide light sources are installed). The choice of lamps in each specific case depends on several parameters: quality characteristics of light, energy efficiency, and the need for additional equipment.

There are two quality characteristics of light - color rendering (Ra) and color temperature (chromaticity). Color rendering index reflects the quality of reproduction of color tones of illuminated objects. The higher the Ra value (max = 100), the more natural the colors will look in the light of the lamp. Halogen lamps have the best color rendering (Ra = 100). Metal halide and fluorescent lamps have a lower color rendering index - 80-90 and 70-90, respectively. The Ra value for some stores (selling, for example, cosmetics and clothing) is of fundamental importance. The buyer must be sure that in daylight the purchased item will have the same color shade as in the trading floor.

Color temperature (TC, expressed in degrees Kelvin) refers to the color tone of the lamp light, which can range from warm (TC less than 3500 K) to cold (TC greater than 4000 K). The color of the light source can have some impact on the consumer. For example, the warm yellowish light creates a calm, relaxing atmosphere and is often used in clothing stores or grocery stores in the bakery and vegetable section. Cold light has a stimulating effect, its use is justified in stores selling equipment or sports goods. Halogen light sources provide only warm light. TC for metal halide lamps can vary from 3000 to 5000 K, and fluorescent lamps have the greatest variability of shades - from 2700 to 6500 K. Every year, the efficiency of lighting technology becomes more and more important.

The efficiency of lighting technology is gaining more and more importance every year, although, of course, compared to Europe in our country, electricity is still much cheaper. How efficiently the lamp converts electrical energy into light radiation is characterized by such a parameter as light output. This value is equal to the ratio of the luminous flux of the lamp to the power consumed by it. The higher the light output, the less energy is dissipated as heat and the more economical the lamp is. The most effective in this regard are metal halide light sources, and the least effective is halogen (it belongs to incandescent lamps, which, as you know, have the lowest efficiency).

Some light sources require additional equipment to connect. Halogen lamps are available in two versions: for standard mains voltage (220 V) and low voltage (12 V). The latter requires an electronic transformer that reduces the voltage in the network. For the operation of fluorescent and metal halide lamps, a ballast is required. Ballasts can be electromagnetic and electronic. The latter are more expensive (although recently the difference in cost has decreased markedly), but they have a number of significant advantages that reduce the operating cost of lamps. They provide fast start-up and stable characteristics of the lamp throughout the entire service life, save energy (by 25%), and also neutralize the "stroboscopic effect" (flickering of the lamp imperceptible to the eyes).

When designing accent lighting, it must be remembered that metal halide and halogen (to a greater extent), unlike cold fluorescent light, heat up the surrounding space. Therefore, these light sources must be located at a distant distance from goods for which overheating is contraindicated. Besides, in small room thermal radiation from lamps (if there are many of them) can significantly heat the air, which will create uncomfortable conditions for both buyers and staff.

It is also worth noting that under the influence of bright directional light, some products (for example, clothing) will noticeably fade. To prevent this, it is necessary to use lamps with a special filter that absorbs UV radiation. In order to correctly place accents in the trading floor, professional skills are required

Cold calculation

When designing a professional lighting system, it is necessary to fit into the power allocated for a given room, as well as keep within the budget. The light source is selected based on the tasks set by the client. If he wants a bright light in the trading floor, as a rule, a metal halide is installed. In very large rooms, the metal halide will in any case be combined with fluorescent lamps.

General lighting concept for retail space.

The comfort of visitors and store employees, and the desire of buyers to purchase various goods, depend on the quality of lighting in a retail space. Competent selection of lighting fixtures, combined with correctly selected light sources, have a positive effect on store sales.

Lighting design for a retail space begins with the selection of luminaires for general lighting. Numerical indicators for measuring the quality of illumination of an area are measured in lux - the amount of luminous flux (lumen) per square meter... Standard illumination is 500 lux and above - under such conditions, visitors will not experience eye strain when choosing a product. The brightness of the retail space can vary upwards: huge retail areas have an illumination level of 1500-2000 lux. When installing luminaires, it is necessary to take into account the uniformity of the emitted luminous flux. With an uneven distribution of light, buyers may find it difficult to study the product - for example, due to incorrectly selected lamps, the upper shelves will be sufficiently illuminated, while the lower ones will be shadowed. When choosing a lighting device, it is necessary to take into account the peculiarities of the store's ceiling design. For high indoor ceilings, it is recommended to use pendant lights, since the efficiency of recessed and surface mounted ceiling luminaires is greatly reduced due to the large distance to the illuminated object.

Color temperature and color rendering index - these indicators affect the desire of the buyer to purchase the store's products. These factors are decisive when choosing accent lighting. The quality of color reproduction determines the correct delivery of the shades of the product to the buyer. Do not rely on lamps with color rendering below 80%. There are a number of store departments in which the color rendering index should strive for maximum. The temperature of the emitted luminous flux of the luminaire is also responsible for creating a welcoming atmosphere for customers. Warm light at 2500-3000K creates a pleasant, relaxed environment in which customers are more loyal to the choice of goods. Especially important is the role of the soft atmosphere in the children's goods or bakery sections to emphasize the golden color of flour products.

Decorative lighting has a positive effect on good customer attitudes. Through a variety of design solutions you can create a unique image of the product. There are many lighting fixtures designed for decorative lighting: wall lamps, chandeliers, light boxes, ceiling light structures. LED light sources are widely used to bring design ideas to life. Thanks to the use of different colors of LED lamps, it is possible to create a unique composition in the lighting of the shop window, which will certainly attract the attention of the buyer to the shopping object.

When choosing suitable lighting for the store, it is necessary to take into account: the purpose of the lamp (creation of general lighting or accentuated illumination of a certain group of goods), the total area of ​​the retail area, and the design features of the building. For certain needs, completely different types of lamps can be suitable. Among the most popular lamps used in store lighting are four types: fluorescent, LED, halogen and metal halide.

According to their performance, fluorescent lamps are optimally suited for general lighting of the store territory, although there may be cases of their use for local lighting. They create an even and powerful light emission that meets the accepted standards for lighting in retail facilities. Compact fluorescent lamps, which are characterized by their small size and high level of performance, are a very economical option for shops.

Halogen lamps are mainly used in small shops. They are valued primarily for such quality as the color temperature of the emitted light. Thanks to the use of halogen light sources, a uniquely pleasing atmosphere can be achieved due to the low color temperature. Of course, halogen lamps also have a number of negative qualities, such as a relatively short lifespan and high operating costs. Therefore, their use is justified, first of all, in shops of exclusive goods, especially expensive clothes, since in addition to the high quality of lighting products, halogen lamps have a minimum level of harmful thermal and ultraviolet radiation.

More versatile lamps for shop lighting include metal halide lamps. When creating accent lighting for products, in most cases, the choice stops on this type of light source. Metal halide lamps fully reproduce the colors of the illuminated object, they are quite easy to find in the lighting of grocery counters, perfumery and cosmetics departments. Due to their power, metal halide lamps can compete with fluorescent lamps in general store lighting. The smaller the area of ​​the illuminated commercial lighting, the more rational the use of metal halide light sources.

In some cases, the best choice of lighting can be LED lamp... First of all, it is a decorative illumination of goods or shop windows. Thanks to the peculiarities of LED sources, it is possible to create multi-colored light radiation that can attract a large flow of visitors. All kinds of design compositions from LED lamps will bring the necessary atmosphere to the lighting of the store's products. Specifications this light source allow them to work in conditions in which it is impossible to use one or another type of lamp. For example, LED lamps can illuminate frozen goods without any obstacles, while low temperatures exclude the operation of a number of luminaires.

Lighting for furniture stores.

The main feature of furniture stores is the variety of products that require an individual approach to lighting for each type of furniture. In sofas and bedroom furniture, comfort and convenience are primarily valued. To create such an atmosphere, it is necessary to smooth out the sharp transitions between light and shadow as best as possible. c This goal can be achieved by using directional lighting in conjunction with general lighting. Luminaires with low level color temperature emit warm pleasant light, which perfectly conveys a cozy atmosphere and emphasizes the luxury and quality of the illuminated material. Such a product will undoubtedly look more expensive and of better quality in the eyes of visitors. Based on the indicator of a high level of color rendering and a low color temperature, preference should be given to metal halide and LED light sources with a warm spectrum.

Furniture for the hallway is distinguished by the presence of mirror surfaces, therefore, when choosing the lighting of this department in a furniture showroom, this fact must be taken into account. It is best to select those light sources that eliminate the glare effect, for example, LED or fluorescent downlight lamps.

Many clients approach the choice of kitchen furniture very scrupulously. In order to fully convey all the colors and shades of furniture, it is worth taking into account the color rendering index of the light source. The quality of color reproduction is determined on a scale from 0 to 100 - the higher the level, the brighter and more natural the colors of the illuminated object will be. Lighting of furniture stores requires fixtures with indicators of at least Ra80. These are luminescent and metal halide lamps that convey the natural color palette of kitchen furniture elements.

It is also worth considering the factor of economy of light sources, because unjustified energy costs lead to an increase in the cost of owning a retail space, which in turn reduces the share of net profit. Not always the huge amount of energy consumed by a lamp indicates its unsurpassed quality. In order to measure the efficiency of the light source, the amount of luminous flux reproduced by 1 watt power unit is determined.

Frequent rearrangements of goods and redistribution of space in the premises are commonplace for furniture stores. It is rather difficult to re-install the luminaires each time, based on the new conditions that have arisen. For furniture showrooms, characterized by frequent redevelopment, track lights, which are mounted on a special busbar, are perfect. At any time, the light source can be directed in the right direction and at the right angle without any extra effort.

Considering the listed factors that affect the quality of lighting products in a furniture showroom, it is possible to achieve a good location of customers and significantly increase the level of sales due to a well-implemented lighting system.

Clothing store lighting.

The right lighting for a clothing store can play a key role in a customer's decision to purchase the item they like.

Clothing store lighting involves the use of the full range of lighting equipment commonly used for store lighting. For general lighting of clothing stores, you can use ceiling recessed fluorescent lamps, fluorescent and metal halide downlights, gimbal halogen and metal halide lamps, pendant fluorescent, halogen and metal halide lamps. For accent lighting in the sales area, track lighting systems, metal halide spotlights, halogen track lights, recessed swivel metal halide lights, gimbal halogen and metal halide lights are suitable. The illumination level of the sales area is not less than 300 lux [lux]., Accent lighting 1500 lux, shop window lighting - up to 3000 lux. Clothing store lighting offers a wide variety of lighting design options. A variety of lighting concepts, techniques and lighting design styles provides for the use of decorative lighting fixtures, chandeliers, wall lamps, as well as various light structures and light installations for lighting along with professional lighting equipment (spotlights, recessed lamps, track lighting systems).

LED lamps are suitable for lighting expensive and modern clothes. They have decent color rendering characteristics of illuminated objects and an acceptable color temperature, but, most importantly, this type of light source does not emit ultraviolet radiation. This fact is extremely important in the lighting of clothing sold, as prolonged exposure to ultraviolet rays can lead to

It should be noted that when installing powerful directional light fixtures, it is worth remembering certain nuances. Some types of shoes and clothing react negatively to direct light radiation, so it is worth choosing a comfortable distance and optimal angle when installing the lamp.

Lighting for jewelry stores.

In a jewelry store, a customer needs to create a special environment that will help them perceive all the beauty of jewelry. Each precious stone is unique in nature, moreover, it often goes in combination with a precious metal, which also needs to be taken into account. Usually jewelry is presented on velvet - a material that actively absorbs light, so the level of illumination in the sales area should be quite high - from 800 lux. Precious items are afraid of direct illumination, therefore, it should be provided that the light from the lamps falls on the jewelry at an angle, revealing the edges of the items, minimizing ultraviolet radiation.

Large jewelry stores use the so-called "cold white lighting", which can be provided by LED light sources. Unlike their counterparts, LEDs do not flicker, so they will not cause eye strain for customers. Due to its high luminous efficiency (from 50 to 80 lm / W), this type of lighting will provide sufficient brightness with low energy consumption. Transparent light fluxes with ideal color rendition, formed by LEDs, are able to represent jewelry potential buyers in the most advantageous perspective.

Color separation of lamps: cold for platinum, white gold and silver, and warm for yellow gold and gems.

Installation of LED lighting in showcases - for individual illumination of each decoration.

Hypermarket lighting.

Since illumination of a huge territory of hypermarkets requires a considerable number of lighting devices, in addition to the issue of a high level of illumination brightness for the entire area, the problem of the effectiveness of material costs for electricity also arises. Speaking about the general level of illumination of the territory of hypermarkets, the brightness of 400-500 lux is considered to be the minimum acceptable limit. But in practice, lamps with higher rates are used - from 700 lux and above. High-end hypermarkets can afford lighting fixtures at around 1,500 lux.

The most demanded and popular lamps in general lighting of hypermarkets are fluorescent light sources. They have a fairly high level of light emission and, which is very important for hypermarkets, are quite economical to operate. The most common type of lighting fixture for general lighting of large retail spaces are fluorescent lamps with installed T8 lamps. Since hypermarkets almost always have a high ceiling structure, the luminaires are installed on special hangers at about 4 meters from the floor. Fluorescent lamps with a power of 2x58W will provide an even flood light, which will create comfortable conditions for visitors to the hypermarket.

There are a number of hypermarket departments that require additional lighting. Moreover, for certain groups of goods, different types of light sources with different lighting parameters can be used. So, for example, in the department of fruits and vegetables, it is extremely important to fully reproduce the color of the products. This also includes the department of flowers, clothes and cosmetics. When choosing the necessary thing in the indicated departments of the hypermarket, the buyer, first of all, relies on the color indicators of the product, therefore, a high-quality transfer of all shades of the illuminated object is required from the lighting device. For local illumination, halogen and metal halide lamps are most often used. The latter are favorably distinguished by their lower operating costs. The level of color rendering of metal halide lamps for accent lighting of goods in which their main feature is their color must be at least 90%.

The appropriate color temperature of the light source will help to give the goods a better and more attractive appearance. In most cases, the matter concerns food products. Luxurious confectionery products are suitable for lamps with a low color temperature, such as 2500-3000K, but for fish and frozen products, light radiation with indicators of 4000-5000K will be appropriate. Sodium, metal halide and LED lamps are best suited to create the right color temperature.

LED lamps are widely used in decorative lighting. So, with the help of LEDs, you can create a catchy light composition that focuses the customer's attention on a specific group of goods. In the illumination of hazard signs, LED light sources are also used in most cases. It is important that the emergency exit illumination can work when the light is turned off in autonomous mode for at least 3 hours. LED lights are distinguished by a high level of reliability and a large supply service life.

Bakery lighting

General lighting of confectionery stores is achieved by the light emission of fluorescent lamps, in particular, compact fluorescent lamps (CFLs) are used in small commercial buildings. The main criterion for general lighting in bakeries is to create a warm, uniform light in order to create a joyful and pleasant mood among the visitors.