A wonderful country - India. With ancient culture, interesting traditions, exotic customs. Among them there is one very interesting one. During the Holi holiday (no, it has nothing to do with the English Holy), the arrival of spring is celebrated by scattering multi-colored powder.
In the old days, this colored composition was made from various medicinal herbs... That is, in addition to beauty, there was also a therapeutic effect. People rejoice, breathe powder, receive prophylaxis and treatment for colds. Here is such a useful tradition.
Here are some helpful tools to help you experiment and choose colors for your logos. This amazing free online tool is probably the best known and most popular. This way you can create and save the created themes, revisiting them if you like. You can even upload images and create color schemes.
For example, if you are creating a logo with a nature theme, you can upload a landscape photo and create multiple themes. The Color Wheel tool helps you choose themes by giving you different options that you can choose depending on what type of scheme you want. For example, you can create monochromatic, free, or similar designs. Or you can create a series of shades of the same color. You can do all of this in a matter of seconds, and what's really cool is that this tool can give you new inspiration as well as produce what you originally had in mind.
In our times, this holiday is also celebrated. People liked him so much that he managed to outgrow Hinduism and regional ties. It is held every year around the world.
Why did we start our story about this holiday? And to the fact that its meaning is in bright colors and how a person perceives them. Colors, like sounds, have an impact on the body, mood, and state of people.
These color guides will help you choose color schemes for your design, making sure they print the way you want, avoiding screen and printer calibration issues. You can view palettes, place them next to each other and see what works best when combined. Pantone also makes you understand the meaning of each shade.
This will help you choose color schemes that tell you the right story for your brand. Did you know that our brains can process visual stimuli thousands of times faster than words? Do you realize that color can increase brand awareness by up to 80 percent?
In addition, colors affect our actions, deeds. They are even able to force us to make a certain choice. You know, this is the female "I want red". Works with dresses, cars, handbags. Reckless purchases are made, money is spent ... The thing is that we are very much attached to all sorts of signs, symbols, color associations and so on. From childhood to the end of life. A thing of a certain color may remind you of something pleasant, or not very much.
Coloring is the first way to convince you of the emergence of your e-commerce business. There are more colors than tones, pantones, or shades. They are also psychology and marketing. For over 90 percent of people, color is a decisive factor in their purchasing decision. Therefore, color is more present in online commerce than words.
Did you know that the way you use colors can have a decisive impact on your business and sales? Learn more about the power of flowers in the international e-commerce world. Pictures and colors are important for awakening interest and emotion. For example, think about how closely certain colors are associated with holidays, ceremonies, or customs: offering red and pink dresses around Valentine's Day might be more profitable for your business than selling mostly black and blue dresses.
Scientists believe that colors are a kind of analogue of language. Only not phonetic (not related to sounds). That is why we react so specifically to the color of the product, or even its packaging.
There is such a thing as color differentiation. This is what makes Pepsi different from CocaCola for a human. They are like pills from the matrix - red and blue. Someone chooses one, someone else. It's not that one drink is “better,” but that we like something in particular.
When choosing an e-commerce business, the following important factors should be considered. The individual prefers cultural differences in education to experience the context of emotions associated with colors. The perception of colors is subconscious and unconscious. Over 90% of all impulsive buying decisions are made solely on the basis of color. For 6% of the participants it was tangible, and for 1% - smell and hearing.
For music or perfumery, shares were distributed differently. The color must match the brand, message and product offered. Bright colours lively, intense and vibrant. Moon colors, however, evoke elegance and familiar entertainment. Could knowing the influence of colors really be that important to your online business? In general, yes!
We talked about signs and symbols. But do not equate them with the psychology of color. The principles are similar, but they are very different. At the same time, there are national and cultural ties. For example, for many of us, the color of death is black. For the Japanese, it is also associated with destruction, dying. At the same time, the Chinese, who are in many ways the "parents" of Japanese culture, from language to tea ceremony, think differently. On the territory of the Celestial Empire, white is associated with death.
Are you focusing more on loyal customers rather than one-off deals? Then, trust and reliability should be the symbolic blue, which is critical to your online business. This can significantly increase customer loyalty.
Colors appeal to certain types of online shoppers. The reds, oranges, blacks and royal blues that impulse shoppers prefer. On the other hand, blue and turquoise are the colors that buyers prefer on a budget. Therefore, they are suitable for the clothing and modem market.
- Therefore, they are suitable for fast food, retail outlets and sales.
- Therefore, they are suitable for banks and large department stores.
- Pink, blue and pink attract traditional buyers.
Therefore, it should be understood that for each country, people, or even cultural, ethnic group, there are local color markers that marketers have to reckon with.
Next important point- a color scheme. Individually, each color, shade, can be neutral, and in combination with another, it can cause negative associations.
He received his education in linguistics and business research. In my spare time, creative content ideas were buzzing, including funky rhyme poems. What color your logo speaks of your company. Write a review for this product! A company logo is a hallmark of any company. This is the first contact between a customer and a brand or company and has a decisive impact on the customer's first impression. The desired logo effect can be significantly modified with color solutions and design solutions.
Therefore, it is important to choose a logo so that the right target groups and stakeholders are addressed. However, the effect of the logo must be well thought out in advance. Should a credible and factual approach be put at the forefront of, more precisely, the creativity and dynamism of the company? The effect of colors or colors on emotions and human perception is manifold. WITH different colors we combine different things or emotions. Therefore, the use of the right should be considered. The Color Image Guide shows you how to do this.
When choosing a color combination for your brand, it is important to understand what they mean. What will this set of color signs perceived by the minds of people carry? Right choice will help you find the key to the heart of the buyer, client. If you make a mistake, you can unintentionally push them away, cause a negative reaction.
For example, it is believed that red and yellow shades provoke appetite in people, and blue ones dull. An interesting effect? That is, if you want to diet, surround yourself with blue objects. But if you are the owner of a restaurant or grocery store, you should think about the presence of a red-orange gamut.
For example, blue color means safety and trust in the company. This is especially stimulating for men. It is used in conjunction with companies because it shows productivity and uncomplicated team behavior. Conservatism and seriousness are also descriptions of the color blue, which is why many industrial companies also put this color in their logo. Both companies have chosen a very simple, uniform logo. He is quiet, discreet and discreet.
They convey clarity, structure, and trust with a logo. Red is often associated with fire, love and passion. It is mainly used to identify trades and abbreviations. In addition, the color red is very intense and appetizing, so restaurants create their logo to match the color.
There are also specific sets of color preferences for customers related to age, gender, social status, other factors.
Some color combinations are closely related to certain well-known brands for us. For example, the blue color of Facebook, or the red and white of the aforementioned Coca Cola. 8 out of 10 brand recognition criteria are somehow related to color and parameters close to this point.
Also yellow is generally considered a high attention factor color. Emotions such as optimism and hope are associated with it. It also means generosity and energy. Many companies use color to highlight individual letters or segments of their logo, or combine them with another red to draw even more attention. Friendliness, personality and environmental awareness, on the other hand, convey the color green.
The client perceives this color as relaxing and soothing. Women are mostly drawn with the color purple as it is associated with wisdom and beauty. It is used more and more in beauty and anti-aging treatments. The color black and its importance in marketing.
Each company uses specific color variations based on the emotive table below:
- Traditionally, white symbolizes innocence and purity, and is also a symbol of freedom;
- Black, like white, is recognized as classic. He personifies power, luxury, sophistication. It is not for nothing that even oil was called black gold. It is believed that it can induce a purchase. But it will be a brand new Mercedes, or a pack of chips - the question is completely different;
- Green - ecology and nature, youth and renewal, growth, and, of course, the dollar, which people called "green";
- Red is the color of passion, love, romance. It also means strength, urgency;
- Interestingly, many associate blue with trust and calmness, as well as caring and honesty. It, together with white, is used by many dental clinics, medical centers;
- Pink - sweetness, sexuality, femininity. It is not for nothing that they buy blue clothes and a stroller for boys, and pink for girls;
- Purple is a very versatile color. This is wealth and luxury, creativity and, at the same time, nostalgia, even a slight sadness;
- Orange - energy and playfulness, haste;
- Yellow is the color of optimists. It is perceived as the color of joy, the sun. It attracts attention.
An important point is to choose not only the color, but also its shade. That is why numerous institutes and research centers around the world are fighting over this issue. It's not even that it's insanely difficult. It's just that each target audience has its own individual preferences that have to be taken into account. Some firms use "local branding". But these are rather exceptions. After all, brands have corporate colors.
However, black remains the leader when it comes to logo designs. It is associated with luxury and seriousness and indicates the power and wealth of companies. When the right logo for a company is found, it is often easier to communicate with the target group and stand out from other brands or companies. We deliberately emphasize the strengths and goals of the company and allow clients to unconsciously form the first associations.
Logo design cost
In addition, low-cost company logos can vary significantly from one another. Not only does the food industry live, color also plays a fundamental role, and we don't just mean the appearance of food. Keep color in mind when choosing a restaurant logo, wall color, table tone, tablecloths or napkins. Because every color makes us feel, and we want what the client sees to be as pleasant as possible.
It is important to find color schemes that, in meaning, content, are in harmony with your brand, and follow this rule throughout the entire history of the company so that there are no failures. The consumer reacts to them instantly. You will notice a decline in sales, interest in the brand.
Designers and branding specialists create color stories. They spend a lot of time and effort to create a certain symbolism that can affect real people - clients. After all, the color should be convincing not for the customer, but for those who are consumers of his goods and services.
In the food industry, color plays a very important role in visual perception, emotion and human behavior. We eat before our eyes, so we will try to understand why color is important for a brand, for a restaurant and for its subsequent recognition. Color for logo, brand, restaurant interior design, menus, napkins and even bathroom. Read on and be your own decorator.
Psychological Properties: Red is known to stimulate and excite, closely associated with passion and energy. It is also known that red color enhances nerve impulses and heart rate. Examples: Red is one of the most common and effective colors used in the food industry. For example, look at fast food chains, most will have a red element. When you think of food, red is associated with tender, juicy meats, or even sweet caramel.
Ask yourself the key questions:
- What are the goals of the brand?
- Who is his audience? How old are these people, what are their life priorities?
- Do corporate colors match the objectives? How do I change them to match?
- Is there an overabundance or lack of any tones?
- Has a single standard, format and palette been followed in all areas?
If you can correctly answer all these questions, eliminate the shortcomings, your brand will find a new breath.
Exception to the rule: Because red is so strong, it sometimes tends to elicit a reaction much faster than any other color that generates an urgent “hasty” impulse or response. Red tablecloths have been proven to make people eat more, but you must use color with care.
Red stands for courage, passion and energy. It is one of the most sensitive shades of the human eye, so to achieve the effect, red is perfect color... Many brands consider red to be a color badge. Psychological Properties: Blue is commonly used in conservative corporate brands and, in fact, is one of the most popular colors and used by brands in America.
The development of a new brand is a complex process that requires some effort from an entrepreneur, no matter how much experience he has behind his back. Consistency and consistency will be the main guidelines, especially at the beginning of brand promotion. Perhaps building a brand can be compared to building a house, since planning, design and quality assurance are indispensable.
It is one of the less appetizing flowers. Some shades of blue may be associated with aseptic situations or technology companies. However, if we mix it with white walls and Mediterranean décor without being the dominant color, we may want to surrender to healthy Mediterranean cuisine.
Yes, it was a success, but will he work on other products? It also occurs to blue sug that so many theories have inspired a small relationship between the blue wrapper and its pineapple flavor. Blue is one of the colors people least attracted to food. Why? Because blue is not usually found in foods other than blue berries and purple potatoes, and often reminds us of spoiled food.
The first impression of a brand influences further success and customer acceptance. In the flower business, brand management takes a special place, since high competition and the sale of goods with a short shelf life oblige businessmen to be on the topic of marketing trends.
For beginners, it is not easy: in addition to optimizing the internal mechanisms, they need to effectively present a flower brand to the general market.
Now there is a lot of literature and author's methods for promoting brands, the authors even single out special branding mechanisms for different areas of business. We've summarized the most important brand management rules so that you don't waste time looking for the information you need and aim for the absolute success of your flower shop.
First, let's deal with the “foundation” of a strong brand, that is, let's talk about the special promotion of your products on the competitors' market.
What is brand management that we mentioned above? If you know the answer, then you are well prepared to launch your flower business!
Successful communication with consumers will help in gaining their loyalty: nowadays it is important to anticipate the desires of the target audience, to find common points of contact with it.
The face of the company
The first thing you should pay attention to when starting a business is the brand image. It is the visual image and the overall attractive picture that enters into the first dialogue with customers. It should attract attention so that customers know about the existence of the brand and, if necessary, can easily recognize it or remember it. Brand image is defined by marketers as all the advantages of a product that are easily remembered by the consumer.
The unique design of the product guarantees its recognition. Obviously, flowers cannot be marked in any way. Hardly anyone is looking for a bouquet in which each bud is stamped with the store's trademark. Therefore, direct all your creative energy towards creating an overall concept for the flower brand, namely the logo.
The logo combines color, font, and the general idea of your flower business. It is a symbol of consumer advantage. Hilarious cartoons or funny cartoon characters are not the best choice for a flower brand. It is better to fill the corporate symbol of the company with information useful for the buyer about the quality of flowers and services.
Azalea company logo
Use of the logo on the clothing of employees
A single color or a combination of several shades should be associated with your store. The font, as well as the color, should "catch" attention. Unique and aesthetic symbols will evoke positive emotions and approval from buyers.
If you plan to trade, say, only Ecuadorian roses, then the content of the logo should be appropriate. It makes no sense to place, say, tulips or peonies on it, if the client still does not find them on the counter. Little things like this negatively affect customer confidence, as they feel cheated by the seller. Try to immediately choose the optimal tandem of content, color and font!
We never stop reminding you how important it is to know the preferences of your target audience.
It is your flowers that must meet the expectations of the buyers. Only in this case it is possible to plan future steps of business development. A successful brand harmoniously combines functional, social and emotional character. An ordinary outlet will become a brand when the buyer independently understands the need for it. A bouquet can be a symbol of something, signify a new stage in life, or express the sincere feelings of the donor.
Unfortunately, at the moment there is no universal formula for the balance between functional, social and emotional in a single brand. But you can use marketing analysis tools or conduct a survey of buyers to better understand the reasons for their purchases.
Brand benefits show its value to the consumer. A business owner must ask himself an important question: what will change in society if his flowers suddenly disappear? To answer, it is necessary to define the mission of the flower brand, namely, why it exists on the market. The florist's job is to make his shop an integral part of the shoppers' daily life. Birthdays, name days, weddings and even funerals - there is a suitable flower arrangement for every occasion.
Who is it all for?
Don't forget about the consumer image. As a rule, a flower company knows its consumer well, therefore, from the very beginning, it adjusts its operating principles and visual image for specific market segments. It is important to promptly help the client find exactly what he needs.
This is especially true for wholesalers, that is business people appreciate every minute and, of course, pay attention to the supplier who accepts and fulfills orders with deliveries faster than competitors. The famous phrase "time is money" perfectly describes how the flower business model works. Work with public opinion! This is easier than it seems at first glance. Your product can drive consumer ratings. People are much more likely to trust reviews from their peers. Having credible positive reviews will have a positive impact on sales.
Now that we've decided on the first steps for developing a flower brand, let's move on to the most important part of this process. It's about positioning.
Positioning is the place that the store will take in the mind of the buyer.
You have to convince each client that your flowers are the freshest, highest quality, available and found only in this particular store. Without clear positioning, you will not be able to create an overall concept for a flower shop. Forget modesty! What is it for if you are ready to personally answer for the freshness of each bud?
Flower shop brand management is a complex process that affects both external and internal mechanisms for the development of a flower business. All of the above features refer to external image development techniques, but what can be attributed to internal ones? Naturally, a flower shop is not only made up of plants on display and a cash register. People play an important role in any business. How do employees, suppliers and partners perceive the store's image? All of the above features relate to the external image of the flower shop. But effective brand management is a complex process that encompasses both external and internal characteristics. How is your store positioned for its employees and suppliers?
Try to continually develop the flower business so that its employees grow along with the brand. Encourage innovation, train florists, and create reward programs that reward seller enthusiasm.
Experiment with new lines of business. For example, expand your standard shelf range with exotic flowers or potted plants. Be sure to maintain direct and feedback with your customers. If your financial indicators allow, try to open a second outlet in another area of the city. Consider the specifics of the new target audience.
This will give you the opportunity to create and develop a small network of flower outlets. This fact in itself takes the brand image to a new level.
A flower brand, like any other kind of brand, requires control and management. Marketers use special mechanisms to promote the image of products and services, which include: brand idea, market research, competition analysis, and creative advertising campaigns. As a business owner, don't be afraid to get involved in sales management. Try to personally find out all the niches of the store in order, if necessary, to make the right decision.
But you should not completely shift all the promotion tasks onto yourself. It is better to hire a professional brand manager who will professionally promote the store at different levels and platforms. The brand manager is not engaged in direct sales, his main task is to promote flowers under a specific brand, turn them into a desired product, and turn your store's logo into a quality guarantee. The flower business will bring year-round income if from the first days of its existence you invest your own strength in it and regularly finance it. Remember, business is impossible without risk, creativity and a creative approach to solving cases.